Business Functions Covered by Service CRM
Customer service that comes to you
Is it a phone call, an email, a live chat, social media, or an in-person inquiry? Service CRM is the tool you should use. Many CRM systems will also include an area for a knowledgebase. This allows you to immediately access the most up-to-date and accurate information.
The most crucial aspect of inbound customer service is tracking it every time a consumer contacts you. This will allow you to develop a thorough image of each consumer while also keeping track of common difficulties.
Customer profiles and data from the customer lifetime
Recurring purchases are vital to the survival of many businesses. Understanding what motivates consumers to buy again and/or more is critical to boosting their lifetime value. Service CRM allows you to create a customer profile and track their history. This knowledge can be used to develop goods and make strategic marketing decisions. As a result, the client lifecycle is maximized.
Upsell possibilities
You can predict consumer wants by observing patterns in enquiries and product requests. This is something you can tell your salespeople. Existing customers' lifetime value is increased by these upsell opportunities.
Reduction of the churn
If you see a shift in a customer’s’ behavior, it could be a hint that they wish to quit. A rise in the number of complaints or a failed recurring payment is two examples.
