The first questions you should ask yourself while constructing a website, “Should I focus more on a fantastic design and user experience or search engine optimization of the website?"
There have been several cases where a fantastic animation design has harmed a website's SEO. While a well-designed website to increase and keep visitors, you must be realistic enough to realize that a 'good-looking' website is not the final goal. SEO is avoided by most website designers since it "restricts their aesthetic possibilities." But the point is that, for the purpose of optimization, there is no need to erase any design elements; instead integrate SEO requirements with the design direction you intend to adopt. Designers should work with SEO specialists and web developers to strike a balance that meets both user preferences and search engine criteria. Furthermore, there is a common stumbling block that we must avoid while bridging the gap between design and SEO.
What exactly are these SEO-impacting website design flaws? The following are common mistakes made by web designers.
Splash Pages
Too Much Flash
Using Frames
Using Images Instead of Important Elements
Lack of Breadcrumbs
Pop-Ups
Improper 404 Error Page
Neglecting the Navigation Standards
Splash screens are an entertaining addition to any website, but they can also act as a barrier between search engines and your site. Non-textual elements such as Flash and Java applets are commonly devalued or ignored by search engine spiders. A homepage with no content or navigation will not be favoured by search engines because it will result in erroneous indexing of the entire website. It is preferable not to use splash pages but if they are necessary, you can add a lot of textual content to the page's body.
Despite its obvious aesthetic appeal, Flash is still poorly indexed by search engines. This is not to argue that your website should not incorporate Flash; rather, it should not be used for critical information or navigation.
Surprisingly, frames are still used in certain website designs. Aside from the fact that they are no longer relevant, they will not help you improve the search engine optimization of your website. If you use frames, search engines will have a difficult time finding all of the important content on your site. It's worth noting that framed websites use three HTML files rather than one, which causes a slew of indexing troubles.
Search engines will detect images used as the primary way of navigation even if they have little practical utility. Navigation by pure text, on the other hand, is a bad habit. What is the answer? It's simple: use text-over-image CSS methods.
It's also not a good idea to utilize photos in headers. It may appear like replacing the content with attractive photographs with text is a good idea, but it will not help with SEO. Because the purpose of header language is to bring attention to the most important terms, adding images instead will detract from the overall material.
A well-managed breadcrumb trail matrix will significantly boost the search engine performance of your website. Text links not only establish a clear hierarchical navigation structure, but they are also easy for search engines to interpret. Breadcrumbs are frequently overlooked by designers, despite the fact that they considerably increase a website's user-friendliness.
To begin with, pop-ups are frowned upon by everyone, not only visitors, but also designers and search engines. They're inconvenient, and most people close them as soon as they arrive. Furthermore, they provoke unfavourable thoughts about the page fast, and search engines do not index them as part of the website. It's reasonable to state that, for the good of everyone, it's best to forget about pop-ups forever.
Including a custom 404 error page on your website is a great way to infuse some levity. However, the need for originality may lead to the neglect of other crucial features, such as the link to the website.
If you use 404 error pages incorrectly, search engines will classify your website as having broken internal links, lowering its search ranks.
There are some designers who believe that creating an overly intricate website with no traditional navigation components or footer links will attract users and make them feel distinct and unique. This is, however, disappointing. A well-organized website navigation is essential for both visitors and search engines.
If you don't apply creativity and align it systematically, you'll end up with a poor internal connecting structure, which will harm your ranks and reputation.
In general, all of the aforementioned faults are the consequence of a single fundamental problem: focusing entirely on the visual aspect and neglecting the key SEO requirements.
When selecting on design elements, SEO must be taken into account. Even if a designer produces excellent artwork, it is ultimately pointless if it cannot be rank. If you are a business owner looking for an SEO-friendly website that ranks well on search engines results, Contact DoFort best SEO agency in Dubai , and our SEO professionals will build personalized strategies to position your website on top SERPs. Bringing in a SEO professional early in the design phase can help you save a lot of money by ensuring that everything is done right the first time. DoFort is a digital marketing agency in UAE and have great successful track in SEO. For more info contact us at info@doforttech.com or comment below
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